![Custom Software Development is not what you think it is.]()
How many times have I sat across from a client or potential client vigorously flogging the term “custom software development” to describe what they needed done (or thought we were doing ) and found that the client and I had vastly different understandings of what that term means? It is incredibly disconcerting to expect to see a cat and, instead, see, say, a loaded baked potato . . . or a mini pig in a tutu . . . or, less fatuously, auto manufacturing. What, exactly, is custom software development?